ADVANC Reinforces Its Digital Business by Investing ฿266mn in SG’s Gaming Group
ADVANC Reinforces Its Digital Business by Investing ฿266mn in SG's Gaming Group
Advanced Info Service Public Company Limited (ADVANC) addressed that the Board of Directors has approved Wireless Device Supply Co.,Ltd. (WDS), a 99.99% subsidiary of ADVANC, to invest in Digital Gaming International PTE (DGI), Singapore at 33.33% stake equivalent to SG$ 10 million (266.5 million baht). DGI is equally invested between (1) WDS, (2) Digital Gaming Investment PTE, a connected party of ADVANC that has Singtel Telecommunications (Singtel) as the same major shareholder, and (3) SK Telecom Co., Ltd. (SKT), a non-connected party.
ADVANC aims that this investment will reinforce its digital business and expand its scale into international gaming market as DGI provides aggregated gaming content on an artificial intelligence (AI) platform to target the community of 800 million gamers across Asia Pacific and collaborate with leading international game developers to provide access to a wide range of esports and gaming entertainment content. Combining Singtel’s telco assets and reach to over 710 million customers in the region with SKTelecom’s expertise in mobile game distribution in Korea and ADVANC’s experience in esports in Thailand, the partners can jointly contribute to widen market reach from localized content to payment channels.