CPF Raises Product Quality with Probiotic Innovation for Good Health of Thai Consumers 

Charoen Pokphand Foods Public Company Limited (CPF) pushes forward its quality-improvement program, highlighting a probiotic innovation that keeps animals healthy and strong without the use of growth hormones or antibiotics. 

In his special talk on Facebook Live with Assoc. Prof. Dr. Jessada Denduangboripant, a lecturer of Faculty of Science’s Biology Department, Chulalongkorn University, Mr. Prasit Boondoungprasert, Chief Executive Officer of CPF, said that the innovation assures consumers that CPF’s food products are safe and toxic-free.   

The talk was hosted to share knowledge on innovations that underpin greater food safety. 

Mr. Prasit noted that Thailand ranks among the top countries in the world in terms of food production and exports. Thailand is the world’s 4th largest poultry exporting country thanks to advanced technology and internationally-recognized safety standards. As the pride of Thailand, Thai poultry products are welcomed in the European Union and Japan which has imposed strict import criteria.  

He furthered that CPF has emphasized zero use of antibiotics in raising animals. With animal health in focus, CPF selects only the breeds that boast good health; adopts a barn design that ensures comfort and lessens illness; and develops animal food that fits different ages of each type. CPF has also applied artificial intelligence technology (AI) to handle massive data relating to animal healthcare and analyze the data; for example, the installation of a listening device to monitor pig health which demands fewer workers inside the barns.  

He stressed that good animal health does not require antibiotics. Under the goal to reduce antibiotics, CPF develops feed formulas with a probiotic innovation. The formula contains microorganisms that improve the digestive system. As 70% of chicken’s immunity system lies in the guts, probiotics is a natural means to improve chicken health. In collaboration with world-class research houses, CPF has conducted research on 125,000 probiotic strains to find a cure for over 1,200 diseases, found at farms throughout the country. Based on the research, the 9 strongest strains have been singled out to keep chicken health in a good shape. The strains allow chicken to preserve internal immunity and natural strengths. As chickens are healthy, they do not need any medicine.  

CPF has developed fresh chicken meat, pork and egg products under the “CP Selection” brand. The probiotic innovation has been applied in the development of animal food for animals under this brand, to assure consumers of greater food safety. The innovation supports the natural prevention principle by promoting natural immunity. The products are certified by NSF and Probiotics Fed standards for zero use of antibiotics during the lifecycle of animals and zero use of growth hormones. The brand guarantees freshness and international-standard safety.