SCC Settles a Joint-Venture Providing Digital Marketplace Platform in Indonesia

The Siam Cement Public Company Limited (SCC) announced that BetterBe Marketplace Co., Ltd. (BetterBe), a subsidiary of SCG Distribution Company Limited which is a subsidiary of SCC, has entered into a joint-venture agreement with PT Marindo Inticor (MI), a local holding company, to establish PT Renos Marketplace Indonesia, a digital marketplace platform for home & living products in Indonesia, to catch the growing trend in online home & living products shopping amid endusers’ increasing accessibility to the internet. This transaction is aligned with SCC’s strategy to develop e-marketplace platform in South East Asia.

 

The registered capital is 17.2 Billion Indonesian Rupiah or approximately 39 million Baht. BetterBe will hold 49% equity in Renos, while the remaining 51% equity will be held by MI. The operation is expected to start in the third quarter of 2020.

 

MI is an Indonesian holding company that invests in several businesses such as sanitary wares & fittings and bathroom accessories as well as ceramic and home & living product distribution. 

 

BetterBe operates NocNoc.com, an online marketplace platform for home and living related products and services in Thailand. Launched in early 2019, NocNoc has been growing amid increasing online purchasing activities by consumers.