AP Joins IKEA in a Fresh Initiative to Establish a New Mass Condo Benchmark

AP (Thailand) Public Company Limited (AP), is moving ahead on its mission to EMPOWER LIVING as it struck a long-term partnership with IKEA Thailand to unveil the original model of Multi-Functional Future space – a modern design that highlights ‘sustainable, flexible, long lasting’ ideas to set a new benchmark in the mass condominium market.

The new concept can be seen in a special unit layout design complete with a super exclusive space function that seeks to fix all the problems involved in modern condominium life as the company responds to new-gen urban customers. It offers every freedom for better, flexible living, just what the new generation wants. 

Come experience the ideas and what makes the concept so special in the new-look flagship condominium brand ASPIRE, initially at the ASPIRE Rattanathibet-Weston – a new condominium near Bang Krasor MRT station, just 200 meters away. Prices of the condominium start at Bht 1.59 million. Each unit comes with a free big-set furniture package. The company is scheduled to open for public preview the Multi-Functional space in sample units that will get you energized every day of living, on 6-7 November.  

To register for a visit and get over Bht 100,000 worth of special discount, go to www.apthai.com.

Ms. Kamolthip Bumrungchatudom, Chief Condominium Business Group, AP, commenting on the collaboration, said, “AP Thailand is aware of the importance for the company to remain committed to delivering good quality of life to customers on their own terms.  And we stop at nothing to give life back to the mass condominium market before the end of the year as we are launching our highlight project for the new-look ASPIRE brand. We will unveil our flagship condominium in the first location this November 2021. We got together our team at AP Design Lab to figure out how to overcome challenges in space size limits and to make use of the insight from our new generation of customers regarding living in modern condominiums in the wake of the COVID-19 pandemic.”  

“We want to make sure that every layout, every space, every function, in our new-look ASPIRE units is really functional. It must be functional in more than one function, too.  We have also struck a long-term partnership with IKEA Thailand, a global home furnishing brand. We share the same vision and goal to deliver sustainable, efficient and most cost-effective living quality so as to elevate the quality of life for the new generation living in condominiums along the mass rapid transit lines. We will do that by sharing our knowhow and working together in building the original model of Multi-Functional Future space under the concept that it must be sustainable, flexible, and long lasting.  It will be the cornerstone for all modern design to get rid of all the restrictions we have and set a new benchmark in condominium living”, she added.

Mr. Tom Suter, Store manager, IKEA Thailand, said, “At IKEA, we always have a passion for life at home. As a home furnishing brand, we are constantly looking for new and better ways to create home furnishing products that are well-designed, sustainable, functional, and affordable for many people. We are honored to collaborate with AP to offer home solutions for a better everyday life for the new generation in Thailand.”

“The essence of the model for our Multi-Functional Future space under the concept that ensures sustainable, flexible, long lasting space design will be present in our new-look ASPIRE condo brand from now on. It will have all the problems solved for customers living 24/7 in a condo. The focus is on paying attention to every aspect, every square inch.  The intention is to differentiate it from the traditional ASPIRE projects and to make it superior to other condo brands available in the mass segment.” 

“For example, a one-bedroom unit sized 30.50 sq.m. comes with a space design that is better suited to the lifestyle of the new generation with more functions, starting from the front hallway where we have prepared a space for shoes storage or a kitchen set with hand wash basins just in case your hands are contaminated from going outside. It responds to the current well-being & hygiene trend. Importance is also attached to relaxing space. We make sure that it’s flexible enough for a formal meeting during the WFH period or that it’s adaptable for a hobby like online product review. It’s our intention to use easy-to-maintain materials for the kitchen space. As for the bedroom, the focus is on sustainable decoration, with a wide glass vantage point of view to receive natural sunlight and wind and to take the city views into the living units.  Those are just some of what makes our collaborative initiative special as AP and IKEA Thailand seek to create new experiences, new feelings and new atmospheres inside the living units, starting at the new flagship condo ASPIRE Rattanathibet-Weston,” added Ms. Kamolthip.

ASPIRE Rattanathibert-Weston is located by Rattanathibet Road, only 200 metres from  Bang Krasor MRT station. Valued at Bht 1,600 million, the project is built on a 3.2.68.9 rai plot of land. It consists of one 25-story tower with 854 units (2 retail stores). The residential quarters start from Floor 3 to Floor 25.  It offers units in special designs: one-bedroom units sized 30.50 sq.m. and 2-bedroom units sized 45 sq.m. AP Thailand is preparing to open for public preview the Multi-Functional Future space in sample units that will get you energized every day of living. Prices of the units start at Bht 1.59 million (starting at Bht 52,000/sq.m.) Each unit comes with a free big-set furniture package. The project is scheduled to open for a tour on 6-7 November 2021. To register for a visit and get over Bht 100,000 worth of special discount, go to www.apthai.com.