AP Thailand Posts Record Growth in Low-Rise Pre-Sales, Exceeding THB30,100 Million

Mr. Ratchayud Nunthachotsophol, Chief Business Group, Single Detached Home, AP (Thailand) Public Company Limited (AP), said that as a result of AP’s strong low-rise portfolio management and business resilience under the corporate mission to EMPOWER LIVING, as at 15 November 2021, the company’s low-rise portfolio was able to post net presales above its projections for the whole year in a new high in excess of Bht 30,100 million, a growth of 20% on the same period of last year. Single detached homes, in particular, were well accepted at all price levels, with customers making a visit to AP’s developments numbering around 600 families/week on average – nearly doubling the previous year’s number. All of this is a testament to the company’s organic growth and it further reinforces AP’s industry leadership position and strong corporate potential. 

“Before we bring the year to a close, our single detached home portfolio is keeping its momentum going to emphasise our position as the one and only leader in the single home segment. We are pushing our success to the next level through our plan to launch new single homes in three new designs under CENTRO brand, which is one of the top highlight brands in AP’s detached home portfolio. The brand has proven to be the right choice for a new generation of modern families – so good that it has won customers trust and confidence, which is the reason why it is outselling competitors in the same segment,” 

“Public preview for the three new designs of single home developments in three locations is open simultaneously in December 2021. The three projects have a combined value of Bht 3,560 million.  They are Bht 1,620- million CENTRO Pinklao, Bht 1,100-million CENTRO Don Mueang – Chaengwattana and Bht 840-million CENTRO Bangna – Srinakarin,” said Mr. Ratchayud.

Mrs. Pimpun Preechanont, Senior Executive Vice President, SDH Brand Management and Development, AP, commenting on the new SDH designs, said, “The design development concept for the new homes under CENTRO brand is a reinterpretation of the strength of AP’s single detached home design regarding functional space in the next normal context as we respond to changes in the way we live in the wake of the pandemic. We deal with how interior spaces are used, how we design spaces for individual family members to suit work from home, online learning, cooking, surrounding green areas and even the direction of natural light inside our home as well as how we design our ‘next normal’ common facilities so we can do things like biking in virtual training or virtual gym and to co-exist with surrounding nature.”

“What makes the new designs different is they reshape the way we live. They support every demand from customers, whether they are newlyweds or members of an extended family, through three highlighted selling points, which are 1. Space doubling: In an industry-first, the frontage of a single detached home is designed to be as wide as 25 metres. It delivers more interior space and adds free space on the second floor with L-shaped space design that can be adapted into a family relaxing area where you can put a couch for 4-6 people or make an office. The dining area can accommodate up to 10 people and it leads to a large closed kitchen and a parking for up to four cars,” 

“2. The design of its relaxing quarters separate from the home’s common areas: In order to meet every need in the future, we design a separate multi-purpose room on the ground floor (with built-in bathroom) that can be adapted into a bedroom for the elderly or an office with a backyard view. There is a separate guesthouse (with bedroom, living room and bathroom) with convenient connectivity to the main house. This is good for peace and privacy. The guesthouse can be adapted into a multi-purpose area for use as home office, studio or future family expansion,” 

“3. Compartmentalized space function: The master bedroom is designed to have a walk-in closet, a resting area, a His & Her bathroom with a bathtub. The second and third bedrooms are designed with peace and privacy taken into consideration. Each bedroom has a built-in bathroom and a green space with a private relaxing corner inspired by an idea to have a botanic garden wrapped around the house to ensure every resident has the best rest. We believe that the main strengths of the new-design homes under CENTRO brand offer the right mix to empower every member of the family and that they will definitely be well received in all the locations on offer.”

Prepare to experience a new definition of living space that will reshape the way we live with more new space functions at AP’s new-design CENTRO home developments in three urban locations as the company opens the actual spaces for VVIP guests to preview now at Bht 1,620-million CENTRO Pinklao, a cluster of 152 homes on 59 rai, each built on a plot of 100 – 170 square wah, with a functional area of 250 – 389 square metres. All of them are luxury modern-style single homes with maximized space function, including 4 bedrooms, 5 bathrooms, a guest reception room, 2 living rooms, a maid’s room (with built-in bathroom),                a parking for four vehicles together with a guesthouse (with bedroom, living room and built-in bathroom). The location is on Borommaratchachonnani Road near Sriratch Expressway and Central Pinklao. Prices range from Bht 9.5 – 15 million.  

Bht 1,100-million CENTRO Don Mueang – Chaengwattana, a cluster of 137 homes on 37 rai, each built on a plot of 50.8 – 118 square wah, with a functional area of 164 – 289 square metres. All of them are newly-designed single homes with maximized space function, including 4 bedrooms, 5 bathrooms, 2 living rooms, a dining room, a kitchen, a maid’s room, and parking for three vehicles. The location is at the nexus of Don Mueang-Chaengwattana-Songprapa areas within a 3-kilometre radius, near Commuter Train System (Red Line) Don Mueang station, close to Don Mueang Airport and Central Cahengwattana. Prices range from Bht 7.99 – 12 million. 

Bht 840-million CENTRO Bangna – Srinakarin, a cluster of only 105 homes on 23 rai. They are new-design single homes built on a plot of 50.2 – 83 square wah, with a functional area of 173 – 252 square metres, including 4 bedrooms, 5 bathrooms, 2 living rooms, a dining room, a kitchen, and an indoor parking for three vehicles. The location is at the nexus of Bangna-Srinakarin roads, with easy access to Theparak, only 5 minutes to the expressway system, near MRT (Yellow Line) Sridan station, and only 12 minutes to IKEA Bangna. Prices range from Bht 7.5 – 15 million. As a special offer for those who make an appointment to visit the projects, an additional discount of Bht 100,000 is available, together with iPhone 13 Pro Max. For more details, go to www.apthai.com.