Thai Bev’s “Charoen” Wins the Deal to Become the Sole Operator of Starbucks Thailand!

On May 23, 2019, Starbucks Corp has revealed that “Coffee Concepts”, a joint venture company between “Maxim’s Caterers” and “F&N Retail Connection” had won an exclusive deal to be sole operator of its business in Thailand.

Maxim’s Caterers has been running Starbucks in Hong Kong since 2000 while taking care of the business in Cambodia, Singapore and Vietnam.

F&N Retail Connection is a subsidiary of Thai Beverage Public Company Limited, found and ran by Mr. Charoen Sirivadhanabhakdi, a Thai billionaire businessman.

The deal is expected to be completed within this month.

 

Starbucks began operations in Thailand in 1998 and has 372 stores in the market.