PLANB Invests ฿1.5bn to Subscribe MACO’s Newly-Issued Shares, Aiming for No.1 OOH Media

Plan B Media Public Company (PLANB) has announced its Board of Directors Meeting, convened on 30 October 2019, stating that the board has approved to propose to the shareholders’ meeting the entry into the transaction with Master Ad Public Company Limited (MACO).

The investment in MACO by means of subscription of 1,080,000,000 newly-issued ordinary shares of MACO, representing 19.96 percent of the total issued and paid-up shares of MACO (after the capital increase for entering into this transaction) at the value of THB 1.4381 per share, totaling THB 1,553,148,000.

PLANB will have additional assets which are out-of-home advertising media of MACO group under its management in a considerable amount. The advertising media of MACO group are mostly situated in good locations and therefore, PLANB is not required to invest funds and time to procure a considerable amount of such advertising media which will enable PLANB to increase its out-of-home advertising media service in Thailand to be more extensive and increase the diversity of its out-of-home advertising media service. Consequently, the customers will be able to create advertising plans that precisely meet the expectation of the customers.