THAI and Wunderman Thompson Launch “THAI Stay Home Miles Exchange” ROP Campaign

Thai Airways International Public Company Limited (THAI) collaborated with Wunderman Thompson to launch the “THAI Stay Home Miles Exchange” Royal Orchid Plus (ROP) Campaign, following the Government’s policy requesting Thais to stay home, to offer ROP members with one mile for every four hours of staying in during 24 April-26 May 2020.

 

Mrs. Priyasiri Juathes, THAI Vice President, Product and Guest Experience Department, said that in response to the Government’s policy requesting Thais to stay home after the outbreak of COVID-19, THAI and creative agency Wunderman Thompson jointly launched the “THAI Stay Home Miles Exchange” ROP Campaign offering a total of 1,000,000 miles for ROP members in Thailand. ROP members will receive one mile for every four hours of staying in.

The purposes of the campaign are to comply with the Government policy, to support Public Health workforce, and to encourage ROP members to stay home by offering ROP miles for their future redemption as soon as the situation improves. The earned miles can be redeemed for award tickets, accommodations, and others. Terms and conditions may apply. To join this campaign, download the THAI Stay Home Miles Exchange application and follow these steps:

 

1) Download the THAI Stay Home Miles Exchange application- Android users: download via https://bit.ly/THAIStayHome and join the campaign from 24 April– 23 May 2020- IOS users: download via App Store and join the campaign from 27 April– 26 May 2020

2) Set your home location once download has completed. Note that the location cannot be changed afterwards. The application will start collecting data. User may remain in the same location or go no further than 100 meters for continual mileage collection. The users will be notified and the application will stop collecting miles if they leave their home location.

3) On the last day of the campaign (23 May 2020 for Android users and 26 May 2020 for IOS users) or when the 500,000 miles provided to each group of users (Android & IOS users) run out , ROP members who joined the campaign should fill out their information and the system will update ROP miles to their personal accounts within 10 July 2020. Terms and conditions may apply. Those who have not yet apply as ROP members may apply on thaiairways.com/rop without fees and expenses (for Thailand residents only).

 

THAI is aware of its mission as being the national flag carrier for 60 years. Although THAI and Thai people are affected by this crisis, the Company is certain that we shall pass through this together. THAI will resume its operation to raise national pride again.